KITTA

Launched by King Jim under the Hitotoki lifestyle brand, KITTA revolutionised the washi tape world with its innovative portable concept. Moving away from traditional bulky rolls, KITTA provides pre-cut tape strips housed in a slim, card-sized booklet that fits perfectly into a planner pocket or wallet. Since winning the prestigious Good Design Award in 2017, the collection has expanded to include various finishes like KITTA Clear, Special, Thin and Wide. By eliminating the need for scissors and featuring curated designs from independent artists, KITTA offers a seamless, on-the-go creative experience for stationery enthusiasts.